Domain Authority What is Domain Authority and why is it important?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a “best fit" algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.
Advertising is visible only to potential customers, the target audience is controlled
Contextual advertising will allow you to identify the needs of the target audience
If the user follows the pay per click link, then the owner of the resource pays for each such transition
The launch of the advertising campaign takes place within 1-3 days