SEO Services Dallas

An SEO strategy that helps

What are local SEO services?


Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.


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What is Local SEO, and How Does It Work?

Learn how Google works with local sites with this guide to local SEO and start optimizing your website for local search results to grow your business.

Local SEO is an important search engine optimization (SEO) strategy that helps your business be more visible in both local and organic Google results. If you search Google for any important keywords related to your business, a map with 3 listings appears underneath it (also known as a map pack). This means that Local SEO can help boost the visibility of not only online businesses but also brick-and-mortar establishments!

How did search engines evolve?


The early days of the internet were easy to navigate, as there weren't many websites. When it expanded, however, search engines like Google came along and allowed users to find what they wanted more easily. If you typed a phrase into a search engine on google, for example, that phrase was matched with keywords from your input query in order to return results relevant to its content.


So how does Google work?

Search engines like Google use a variety of signals, or ranking factors (e.g., keywords in the webpage) to determine which websites match what you are looking for.
When it comes to search engine results pages and keyword searches, there is more than meets the eye – these seemingly random lists actually have some structure behind them!

Google matches your search phrase to websites with the keywords in that phrase. You can see this by typing a few keywords and phrases into Google, clicking on “Sites Linking In” underneath each result, going back to the Google results page for those same terms or phrases, and looking at which sites are listed there as well.


When you type a search phrase into Google, it checks the pattern of various website signals to return a list of sites that match your search.

Google isn't doing all this work for free – they're using these ranking factors as an incentive for websites owners to make their site's content more relevant and interesting so people will actually use them.

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