how to crawl google search results

Here are five ways to improve your site's ranking (SEO)

how to crawl google search results

How to Crawl Google Search Results

  • Youtube for machine learning (NLP),
  • Google Maps for location-specific directory data,
  • Google Images for building image classification models,
  • Google News for tracking trends, or
  • scrape Google Trends itself for most trending stuff, and of course, you can scrape
  • Google search for SEO, ads optimization, competitor tracking, etcetera.

To improve your website's search engine optimization (SEO), follow these tips on how to improve your search engine optimization.

URLs can contain keywords and can be optimized for varying keyword phrases. Avoid simply adding a keyword to the end of the URL. Add keywords to folders where possible. Note that www.yourwebsite.com/directory/yourkeyword is almost always better than www.yourwebsite.com/yourkeyword. Adding keywords to the end of the URL is lazy and won't help you rank. When adding a keyword phrase to the beginning of the URL, use multiple keywords if possible, so that each keyword is separated by a hyphen or other punctuation. You may wish to avoid using hyphens in your URLs. If you're going to place keywords in the middle of your URLs, try to make them as long as possible without being hard to read. “College of Biomedical Engineering" is better than “college of biomedical engineering" or “college-of-biomedical-engineering".

Be natural and user-friendly, though.

google search trends
how to crawl google search results

Keywords

Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:

  • online masters in engineering management
  • what is biomedical engineering?
  • title IX education resources
  • photographing northern lights
  • how to apply for scholarships?
  • when is the FAFSA deadline?
  • what is the difference between engineering and engineering technology?

Phrases with multiple keywords

Multiple keyword phrases are hard to rank for in search engines unless those phrases are very similar. A single page can rank for both “biomedical engineering jobs" and “biomedical engineering careers". It is unlikely to rank for “student affairs" and “dean of students" or “gender discrimination" and “violence reporting procedures" with a single page.

If you want your website to rank for multiple keyword phrases, you'll need to create a separate page for each keyword phrase you're targeting.

Placing Keywords

Once your keyword phrase is chosen for a given page, consider these questions:

  1. Can I use part or all of the keyword phrases in the page URL (by using keywords in folders)?
  2. Can I use part or all of the keyword phrases in the page title?
  3. Can I use part or all of the keyword phrases in page headings and subheadings?

Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “engineering" to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization

Can I use part or all of the keyword phrases in page headings and subheadings?

1. showing up in google

2. index your site!

3. SEO audit tells you what you need to know! for what I need to know!

 
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